The Ayabe City Tourism Association aims to promote sightseeing, regional revitalization, and regional cultural advancement through advertising and public relations that fosters tourism and exchange in Ayabe City and maximizes convenience for visitors, energizing the economy through community development and greater volume of interpersonal interaction.

Specifically, our activities include tourism information management, promotion of tourism within and outside of the city utilizing various media, planning and management of sightseeing-related events and other events, inviting people to travel to the city, advertising local products and expanding sales channels.